From a young age, some of us hear that “time is money,” growing up to respect being on-time and efficient. Others learn that time is fluid, and should be invested generously (time is one thing that we never run out of, after all). Polychronic cultures like to do multiple things at the same time and resist being pushed into sequential, linear schedules. Cultures vary from one part of the world to another.
Hi, I am Zacharias Beckman, president of Hyrax International and I want to talk about polychronic time orientation. Think about this story: You are in a phone store, you are buying a new phone and the sales rep is surrounded by 8 or 10 other individuals, all clamoring for attention, and the thing is, he’s giving them attention. He is working with all of them. Polychronic orientation is doing more than one thing at a time. It’s very efficient. Consider the phone store example — while one person’s phone is rebooting, and while another is waiting for a carrier connection, that sales rep can work with someone else. So multiple people are getting served at the same time.
It is also very practical, because much of the world does not have the reliable infrastructure of some modern western countries. Transportation is unpredictable. Power is unpredictable. So, people don’t say that they’re going to be somewhere at an exact time. They don’t necessarily count on being able to work the whole day, because the power might go out. They hedge their bets and, in the meantime, they plan on doing more than one thing at a time. So they’re not inconvenienced by unpredictable infrastructure.
Consider this: If you are in a meeting and suddenly you look at your watch and say, “Oh, I’m out of time. Time to go,” [something that] happens often in the west, well it’s very disrespectful throughout most of the East and Middle East particularly. Because you are basically saying you value your time and schedule more than the relationship that you’re trying to build. Instead, the polychronic individual will take time to build the relationship, even if that means going over budget on the time. Because they trust that the next person they plan to meet will understand that. They will understand the importance of the relationship, and they’ll feel that when their turn comes, you will put the same importance on developing a relationship with them.
The polychronic individual plans on doing multiple things at one time. So, they won’t be inconvenienced or put out by a change in schedule. It’s important to remember that most of the world is polychronic in their orientation.